Creative Marketing and Communication

Creative Marketing and Communication Programme (Code: B0414P180006)

Our creative marketing and management degree will secure you an exciting role in marketing, communications, PR, or advertising. Every course in our marketing and management stream is taught from a global perspective. And all our instruction is project-based. We’re the only school where students can combine business and creative knowledge. The creative industries are the future. Start your future with us today.

Year 1

Media sociology and Psychology; Marketing essentials; Introduction to online marketing; Management in creative industry; Introduction to strategic brand management; Media market in the Czech Republic and Media strategy planning; Client service; Intermedia performance; Culture of written and spoken language; Introduction to marketing communication

Year 2

Visual thinking; Journalistic genres; Foreign Languages; Professional experience; English – major seminar; Specifics of advertising industry; Strategic management; Market and marketing research; Media research; Intermedia performance

Year 3

Visual thinking; Copywriting; Foreign languages; English – major seminar; Start-ups; Production in creative industries; Applied sociology; Optional seminar 1; Optional seminar 2; Working with sources

Full-time Bachelor’s Programme:

Mastering marketing tools

Mastering marketing tools gives you a crucial edge in commercial communication. You’ll understand the operating rules of small and large companies and get an intro to online marketing and brand theory.

From your first year of study, you’ll strengthen your communication and presentation skills. Our creative methods workshops will teach you to see seemingly isolated phenomena in context, tackle problems from different angles, generate and develop ideas, and communicate with impact.

Why should I apply?

Ready to learn the A-to-Z of brand management? We’ll start by understanding how creative ideas are born and the role of graphic design, photography, copywriting, game design, 3D animation and visual effects, and the audio-visual and online spaces. You’ll know the elements of a successful online marketing campaign and what makes
consumers tick. Best of all, you’ll experience what it’s like to work as a producer in different creative industries. As part of your bachelor’s thesis, you’ll prepare your own diverse portfolio and future startup. And in your third year, you’ll partner with the company of your choice. Ready to lead a team?

This is the right programme for you if you want to be a:

Creative director
Art director
Copywriter
Graphic designer

On-line application

STUDY PLAN

Teachers & Mentors

Mgr. et Me. Nikola Pařízková

JUDr. Petr Majerik

Bachelor’s Degree Admission Requirements

Prospective students seeking bachelor’s degree admissions must meet one of the following criteria to be considered for enrollment:

Be a high school graduate; or
Have successfully completed the General Educational Development (GED) test; or
Be a transfer student from another accredited college or university

Students must submit proof that they have met one of the above criteria to be accepted at the college or university. Czech universities require foreign students to have their high school diploma verified by the Czech authorities. It’s an easy process and we will assist accordingly.