Management in Creative Industry

(Available from 2022/2023)
Creative Marketing and Communication Programme (Code: B0414P180006)

Behind every successful team is a successful leader! Whether you plan to work in media, social media, or at an online agency, top management skills will ensure you get ahead. Launching projects, building teams, leading people, helping clients fall in love with ideas – does that sound like your ideal job description? We’ll teach you to shine as a leader of groups and teams. The creative industries are the future. Start your future with us today.

Year 1

Media sociology and Psychology; Marketing essentials; Introduction to online marketing; management in creative industry; Introduction to strategic brand management; Media market in the Czech Republic and Media strategy planning; Client service; Intermedia performance; Culture of written and spoken language; Introduction to marketing communication

Year 2

Advances strategic brand management; Business negotiation essentials; Foreign languages; Professional experience; English – major seminar; Specifics of advertising industry; Strategic management; Market and marketing research; Media research; Intermedia performance

Year 3

Managerial techniques and skills; Commercial communications efficiency; Foreign languages; English – major seminar; Start-ups; Production in creative industries; Applied sociology; Optional seminar 1; Optional seminar 2; Working with sources

Full-time Bachelor’s Programme:

Lead with style

Every company needs a capable leader. As a shrewd manager, you’ll have a key role in any media or marketing team or online agency. Or maybe you’ll launch your own dream project and hand-pick your team. We’ll teach you how to maximize your creativity while setting and managing budgets and selling ideas. Combine this with our intro to the social sciences and masterclass in effective communication and you’ll be poised to succeed in any creative profession.

During this three-year degree, you’ll learn everything you need to know about working in creative fields like advertising (traditional and online), film, TV and radio, content
production, and the gaming sector. And that’s just the start. Our team of experienced instructors and industry professionals will help you take the next step into your dream future – whether that’s as a top manager in one of these fields or at the helm of your own company or agency.

This degree will prepare you for a wide range of project coordination and team management roles in the expanding universe of marketing and communications. We’ll teach you all the nuts and bolts of business management and planning for any corporation or startup. And while you work on projects, you’ll experience other lively parts of ad agency life including creative arts collaborations, media research, and media campaign planning.

This is the right programme for you if you want to be a:

Marketing manager
Brand manager
Project manager
Account manager
Media planner
Strategic planner
Media buyer
Account director
Communications manager

On-line application

STUDY PLAN

Teachers & Mentors

Mgr. et Me. Nikola Pařízková

JUDr. Petr Majerik

Bachelor’s Degree Admission Requirements

Prospective students seeking bachelor’s degree admissions must meet one of the following criteria to be considered for enrollment:

Be a high school graduate; or
Have successfully completed the General Educational Development (GED) test; or
Be a transfer student from another accredited college or university

Students must submit proof that they have met one of the above criteria to be accepted at the college or university. Czech universities require foreign students to have their high school diploma verified by the Czech authorities. It’s an easy process and we will assist accordingly.